Philip Morris USA frequently describes cigarette brands using descriptors, such as "Full Flavor," "Lights," "Ultra Lights," "Medium" and "Milds."
We use these terms to describe the strength of taste and flavor in our products.
Smokers should consider the following when choosing a cigarette product:
- The terms "Lights," "Ultra Lights," "Medium" and "Milds" do NOT mean that the product is safe, safer or less harmful. These terms, or descriptors, are used to describe strength of taste and flavor.
- Smoking brands using descriptors such as "Lights," "Ultra Lights," "Medium" and "Milds" will NOT help a smoker quit smoking. If a smoker is concerned about the health effects of smoking, the best thing to do is quit.
- Brand descriptors such as "Lights," "Ultra Lights," "Medium" or "Milds" do NOT communicate the amount of tar, nicotine or other constituents in smoke a smoker may inhale when smoking.
- The amount of tar, nicotine or other constituents in smoke a smoker inhales can vary based upon how a smoker smokes. The amount of tar, nicotine or other constituents a smoker inhales will be higher, for example, if a smoker blocks ventilation holes, inhales more deeply, takes more puffs or smokes more cigarettes.
As of today, there is no cigarette on the market that public health organizations endorse as offering "reduced risk." If smokers are concerned about the risks of cigarette smoking, the best thing to do is quit.
