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Philip Morris USA has introduced into test market its new Marlboro Snus product offering. Marlboro Snus is a spit-free, tobacco pouch product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
- Spit-free smokeless tobacco pouch product
- Marlboro Snus is made with pasteurized tobacco (not fermented) and is low in moisture
- Packaged in a convenient foilpack
- Six snus pouches in each foilpack
- Product and packaging are designed to provide a shelf-life of 12 months under normal retail conditions
- Intended to be merchandised in the cigarette category, behind the counter or clerk-assisted
- Four varieties: Rich, Mild, Spearmint and Peppermint
- Marlboro Snus nicotine content and ingredients information
We introduced this product because we believe there is a market for spit-free tobacco pouch products for adult smokers interested in smokeless tobacco alternatives to cigarettes, and our hope is that they choose Marlboro Snus. We believe using the Marlboro brand on our snus product will build on the brand equity of the best-selling cigarette brand in the U.S. and encourage trial by adult smokers and other tobacco product users interested in smokeless tobacco products.
Marlboro Snus* is available at retail in the Dallas/Ft. Worth, Indianapolis, and Arizona test markets, as well as domestic military exchange accounts.
*Marlboro Snus in foilpack has replaced Marlboro Snus Slidepak™ in the Dallas/Ft. Worth and Indianapolis test markets.
